Toyota beats Tata and Honda to become 4th largest carmaker in H1FY20
Primarily the reason
behind the rise in the market share of Toyota Kirloskar Motors is the increased
contribution of Glanza in the total sales of the company. Launched in June
2019, the re-badged version of Baleno is averaging 2000 units of sales monthly.
NEW DELHI: For the first
time the Indian subsidiary of Japanese car manufacturer Toyota Kirloskar Motors
has surpassed Tata
Motors and Honda Cars in India to become the fourth-largest car manufacturer
of India in terms of market share, according to the industry data.
The maker of premium utility vehicles like Innova and Fortuner recorded a market share of 4.86 per cent in the first half of the fiscal year 2019 (April to September period). It witnessed an increase of 23 basis points when compared to 4.63 per cent market share in the same period last fiscal year. While the competitors like Tata Motors and Honda Cars India saw a decline of 1.9 percent and 0.9 percent in market share respectively.
The maker of premium utility vehicles like Innova and Fortuner recorded a market share of 4.86 per cent in the first half of the fiscal year 2019 (April to September period). It witnessed an increase of 23 basis points when compared to 4.63 per cent market share in the same period last fiscal year. While the competitors like Tata Motors and Honda Cars India saw a decline of 1.9 percent and 0.9 percent in market share respectively.
|
Rank
|
OEMs
|
Market Share H1 2019
|
Market Share H1 2018
|
|
1
|
Maruti Suzuki
|
50.20
|
52.82
|
|
2
|
Hyundai
|
18.49
|
15.94
|
|
3
|
Mahindra & Mahindra
|
7.52
|
6.53
|
|
4
|
Toyota Kirloskar Motors
|
4.86
|
4.63
|
|
5
|
Tata Motors
|
4.75
|
6.21
|
|
6
|
Honda Cars India
|
4.60
|
5.49
|
|
7
|
Ford India
|
2.69
|
2.85
|
|
8
|
Renault
|
2.67
|
2.33
|
|
9
|
Volkswagen
|
1.10
|
1.06
|
|
10
|
Kia
|
1.06
|
NA
|
|
11
|
Nissan Motors
|
0.72
|
1.15
|
|
12
|
Skoda
|
0.51
|
0.47
|
|
13
|
MG Motors
|
0.46
|
NA
|
|
14
|
FCA
|
0.36
|
0.52
|
Primarily the reason behind the
rise in the market share of Toyota Kirloskar Motors is the increased
contribution of Glanza in the total sales of the company. Launched in June
2019, the re-badged version of Baleno is averaging 2000 units of sales monthly.
Moreover, despite the
industry-wide slowdown, the carmaker has been able to maintain average sales of
vehicles like Innova and Fortuner.
Commenting on how Toyota sustained the slowdown, N. Raja, Deputy Managing Director, Toyota Kirloskar Motors, said, "In these tough times faced by the industry, we have followed the basics by taking care of our customer's needs and tried to exceed their expectations at all touchpoints of sales and service.”
On the performance of Glanza, he added, “Even for our latest offering (Glanza), we have focused on the customers-for-life approach targeting millennials. This approach is helping us get first-time Toyota buyers to experience our service and thus helping us increase our customer base."
Industry experts believe that Glanza has been able to crack the compact hatchback market which Toyota Liva failed to do. Offering Glanza to personal buyers and Liva to fleet operators is a win-win situation for Toyota.
Moreover, Glanza is amongst the first model to be launched from the Toyota-Suzuki agreement and has clearly strengthened and added to Toyota’s presence in the Compact Hatchback segment.
Toyota Glanza's petrol engines are also BS6-compliant, with 5-speed manual as well as a CVT transmission options, making Glanza an easier consideration, keeping in mind emission norms announced from next year, and some competitive pricing.
“Alliance with Suzuki has already started giving Toyota fruitful results. The continued launches i.e Ciaz, Vitara Brezza etc. in the coming years will help Toyota to further add the volumes,” said Gaurav Vangaal, Country Lead, Production Forecasting, IHS Markit.
Commenting on how Toyota sustained the slowdown, N. Raja, Deputy Managing Director, Toyota Kirloskar Motors, said, "In these tough times faced by the industry, we have followed the basics by taking care of our customer's needs and tried to exceed their expectations at all touchpoints of sales and service.”
On the performance of Glanza, he added, “Even for our latest offering (Glanza), we have focused on the customers-for-life approach targeting millennials. This approach is helping us get first-time Toyota buyers to experience our service and thus helping us increase our customer base."
Industry experts believe that Glanza has been able to crack the compact hatchback market which Toyota Liva failed to do. Offering Glanza to personal buyers and Liva to fleet operators is a win-win situation for Toyota.
Moreover, Glanza is amongst the first model to be launched from the Toyota-Suzuki agreement and has clearly strengthened and added to Toyota’s presence in the Compact Hatchback segment.
Toyota Glanza's petrol engines are also BS6-compliant, with 5-speed manual as well as a CVT transmission options, making Glanza an easier consideration, keeping in mind emission norms announced from next year, and some competitive pricing.
“Alliance with Suzuki has already started giving Toyota fruitful results. The continued launches i.e Ciaz, Vitara Brezza etc. in the coming years will help Toyota to further add the volumes,” said Gaurav Vangaal, Country Lead, Production Forecasting, IHS Markit.
Moreover, despite the
industry-wide slowdown, the carmaker has been able to maintain average sales of
vehicles like Innova and Fortuner.
Commenting on how Toyota sustained the slowdown, N. Raja, Deputy Managing Director, Toyota Kirloskar Motors, said, "In these tough times faced by the industry, we have followed the basics by taking care of our customer's needs and tried to exceed their expectations at all touchpoints of sales and service.”
On the performance of Glanza, he added, “Even for our latest offering (Glanza), we have focused on the customers-for-life approach targeting millennials. This approach is helping us get first-time Toyota buyers to experience our service and thus helping us increase our customer base."
Industry experts believe that Glanza has been able to crack the compact hatchback market which Toyota Liva failed to do. Offering Glanza to personal buyers and Liva to fleet operators is a win-win situation for Toyota.
Moreover, Glanza is amongst the first model to be launched from the Toyota-Suzuki agreement and has clearly strengthened and added to Toyota’s presence in the Compact Hatchback segment.
Toyota Glanza's petrol engines are also BS6-compliant, with 5-speed manual as well as a CVT transmission options, making Glanza an easier consideration, keeping in mind emission norms announced from next year, and some competitive pricing.
“Alliance with Suzuki has already started giving Toyota fruitful results. The continued launches i.e Ciaz, Vitara Brezza etc. in the coming years will help Toyota to further add the volumes,” said Gaurav Vangaal, Country Lead, Production Forecasting, IHS Markit.
Commenting on how Toyota sustained the slowdown, N. Raja, Deputy Managing Director, Toyota Kirloskar Motors, said, "In these tough times faced by the industry, we have followed the basics by taking care of our customer's needs and tried to exceed their expectations at all touchpoints of sales and service.”
On the performance of Glanza, he added, “Even for our latest offering (Glanza), we have focused on the customers-for-life approach targeting millennials. This approach is helping us get first-time Toyota buyers to experience our service and thus helping us increase our customer base."
Industry experts believe that Glanza has been able to crack the compact hatchback market which Toyota Liva failed to do. Offering Glanza to personal buyers and Liva to fleet operators is a win-win situation for Toyota.
Moreover, Glanza is amongst the first model to be launched from the Toyota-Suzuki agreement and has clearly strengthened and added to Toyota’s presence in the Compact Hatchback segment.
Toyota Glanza's petrol engines are also BS6-compliant, with 5-speed manual as well as a CVT transmission options, making Glanza an easier consideration, keeping in mind emission norms announced from next year, and some competitive pricing.
“Alliance with Suzuki has already started giving Toyota fruitful results. The continued launches i.e Ciaz, Vitara Brezza etc. in the coming years will help Toyota to further add the volumes,” said Gaurav Vangaal, Country Lead, Production Forecasting, IHS Markit.
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